LVR a Matchstick Prize contestant

2016-04-21 LVR at CauseWave event_Susan and Bob-1The Digital Literacy program at LVR was a finalist for the 2016 Matchstick Prize, given by Causewave Community Partners (formerly the Ad Council of Rochester).

Digital Literacy was one of 5 finalists among a total of 54 submissions for the prize. Sponsored by the Democrat & Chronicle Media Group, the prize includes $5,000 in cash and $25,000 in ad space in the newspaper. It is available to nonprofits with a smaller than $1 million budget to support an innovative or creative project. Finalists were selected based on their ability to demonstrate work which had resulted in meaningful and measurable impact on the Rochester community.

Next year, LVR hopes to launch a Digital Literacy Movement that will raise awareness about the growing digital divide, engage large numbers of volunteers and advocates, and implement achievable solutions.

Over the years, LVR has evolved its understanding of adult literacy. In addition to English language literacy, LVR supports math literacy, family literacy and digital literacy. For more about the Digital Literacy Movement, email Brian Kane at

The other finalists for the prize included NAMI Rochester, Gilda’s Club, Angels of Mercy and Compeer Rochester. NAMI Rochester was awarded the prize on April 20 at a Causewave breakfast including more than 520 people.

To volunteer with LVR, click here to connect the Preview Session calendar. Attending a Preview Session is the first step to becoming a volunteer.

To donate to LVR, click here.


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